by: Connie Ragen Green
You can learn to become a marketer by studying and implementing what others are doing. Internet marketing is a learned skill that you can master in a short period of time.
Make a schedule of marketing activities for your business. Marketing is the most important activity within your business, so schedule time every day to take action in this area. This needs to be at least fifty percent of each day, even though that may be different from what you are used to doing.
The businesses that understand the importance of regular marketing will prosper during good times and bad, so give yourself the benefit of knowing this going in. Email your list at least once a week so they will remember who you are. Make sure to include informational emails, as well as those where you are promoting something.
The fear is that they will unsubscribe if you email them too often, but the truth is that they will not remember who you are if you do not stay in touch with them regularly. Remember that people who are truly interested in your topic want to hear from you.
Tell everyone who you are and what you have to offer. Don’t be afraid to brag about what you are doing and how it will benefit others. You can easily create a ‘buzz’ online by blogging, sending press releases, and sharing information about what you are doing on Facebook and Twitter.
Build excitement with everything you, no matter how small it may seem to you at the time. I call this the ‘Kindergarten Effect’ because you will be just as excited in sharing your business news as a Kindergartner is when they have show and tell. Always be contemplating how and what you will be promoting to your list.
This should be well thought out in advance so that what you do makes sense for your business model. If you do a mix of affiliate marketing and marketing of your own products and services, decide well in advance whose products you will promote. It is crucial that these products be complimentary to what you are providing for your prospects and customers.
Remember why people came to you for information in the first place, and need your offers in alignment with this. Even though your prospects may need to lose weight and may own a dog that is in desperate need of training does not mean they expect to receive information on these topics from you.
Deliver information, products, and services based on the exact topic they originally signed up to receive from you. Follow these tips and you will achieve the success you are striving for.
Remember that the reason to start an internet business is to give you the time and money to live the life you choose. Download a free teleseminar on building your online business by visiting http://OnlineWritingSuccess.com to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.
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